Take a step back from Pokmon cards and Gamestop's actions start to look like part of a much broader trend
Incineroar is Fire/Dark-type Pokemon from Generation 7, Sun and Moon

It's Super Effective Best Moves # Fast Move Charged Move 1 5.76 33.6 2602.8s 4.04 2 5.01 29.2 2995.6s 3.51 3 4.71 27.4 3183.3s 3.30 4 4.71 27.4 3185.4s 3.30 5 4.49 26.2 3338.7s 3.15 6 4.46 26.0 3361.5s 3.12 Show: 10 per page 25 per page 50 per page Show all 16 of 6 Best Counters # Pokmon Fast Move Charged Move 1 79.11 6667.3 0.1 7.6s 79.11 2 77.33 5238.4 0.1 7.8s 77.33 3 71.96 8847.4 0.1 8.3s 71.96 4 71.36 9707.9 0.1 8.4s 71.36 5 70.39 3049.9 0.2 8.5s 70.39 6 70.23 11103.4 0.1 8.5s 70.23 7 70.09 3965.1 0.2 8.6s 70.09 8 69.00 9660.8 0.1 8.7s 69.00 9 68.66 6549.9 0.1 8.7s 68.66 10 66.93 4577.2 0.1 9.0s 66.93 Go Battle League Rank 1 IVs Best Buddy (Lv 51) IV (A/D/S) 0/12/14 Level 20 CP 500 Stat Product 397,964 Atk 62.73 Def 70.49 HP 90 Traits (1) Rank 1 IVs Best Buddy (Lv 51) IV (A/D/S) 15/15/15 Level 50 CP 1149 Stat Product 1,302,084 Atk 100.84 Def 101.68 HP 127 Traits (2) Rank 1 IVs Best Buddy (Lv 51) IV (A/D/S) 15/15/15 Level 50 CP 1149 Stat Product 1,302,084 Atk 100.84 Def 101.68 HP 127 Traits (3) Rank 1 IVs Best Buddy (Lv 51) IV (A/D/S) 15/15/15 Level 50 CP 1149 Stat Product 1,302,084 Atk 100.84 Def 101.68 HP 127 Traits (3) Moves Charged Attacks 100 -50 4.5s 22.22 25 -33 1.0s 25 100 -50 3.0s 33.33 Evolve Family Mega Boost Hundo CP Level Up

Your modified creatures (equipped, aura-attached, and counters) will fetch a basic land whenever they deal damage to a player
On shadowless packs it says 11 Tradeable Game Cards , whereas on unlimited packs they changed it to say 11 Additional Game Cards
Maybe you find a willing ally to take 1 damage, so you can get a dragon that attacks their enemy