The front side is most valuable in mono-colored or colorless decks that struggle with removal, while the backside likes multicolored cards, specifically two-color cards
All those Snakes of yours gain three abilities with Hish out, daunt, deathtouch, and poisonous 2
It can also be used to increase Support in a combo deck
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This is by far the most common mistake I see when people calculate expected value for the first time